A premier cabinetry brand
focused on craftsmanship.

Sons & Brothers is changing the game when it comes to quality cabinetry. What started as a small business out of one man’s garage has grown into a family of craftsman that work together to produce high quality woodworks for homes across the southeast. Owned and operated out of Gallatin, TN, Sons & Brothers began with two best friends and their sons, then grew into a larger team comprised largely of family and close friends.

Originally called Cabinets by Shane, the Sons & Brothers team came to me seeking a full rebrand and digital strategy overhaul. I worked hand-in-hand with the owners to understand the ins-and-outs of the business, its culture, and its unique value proposition. Together we chose a new name and brand identity that highlighted the unique craftsmanship they offer, their commitment to quality, and the strong bonds of their team. I then captured their work product with photography, wrapped it all together with a hand-built custom website, and helped launch a new digital marketing campaign.